Alice Wiki
London Alice: Madness Returns
Based on Late 1800s appearance of a poor lower-class London maid
Series Alice: Madness Returns
Who found her her new clothes? Who got her a place at Bumby's? Where'd she be without me? On the street, selling her backside!
Pris Witless about Alice Liddell[1]

London was the name given to the dress Alice Liddell wore in the real world. As Alice was suffering from poverty and couldn't afford basic clothing, her clothes were given to her by Pris Witless.[1]


Alice Threadneedle

Alice in London.

Alice looks just as tatty and dirty as the outfit; her skin is sickly pale, her cheeks are more gaunt, her disheveled hair is shorter and messy, as it has not been washed or brushed recently, and the darkness around her eyes make her look tired or that she has been crying. Her malnourished figure is also noticeable.


Although it noticeably had some sort of Wonderland influence, as it resembles her classic dress, the dress makes Alice look insignificant in her reality as the use of dull colors draws attention away from her. It appears worn and dirty, as though she is unable to have it washed properly, possibly due to her lacking in how to wash clothing effectively. She wears a striped black-and-white long-sleeved shirt, and a dark skirt, under a tattered white pinafore with a checkered border. Her stockings and shoes are dark olive green, and her shoes have nickel buckles.

Hollow Yves[]

The dress lacks Hollow Yves, although it does have a bow whose appearance looks fairly more tattered and beaten than usual. The middle section of the tied bow replaces the usual location of Hollow Yves.


Alice shift

Alice's different look.

  • The dress shows how Alice looks in reality, while in Wonderland she appears as how she sees herself, or how she wants to look. It speaks to Alice's rebellious and subversive personality that she envisions herself wearing makeup (lipstick, eyeshadow and eyeliner) in Wonderland. Heavy makeup in the Victorian London era was frowned down on, except for prostitutes or actresses.[2]
    • As revealed in "A Night at the Opera", Alice's parents told child Alice that they planned on taking her to a theatre performance, implying that the family had an interest in the theatre. It would make sense that Alice would admire actresses and want to resemble one.
  • Alice's appearance in reality exemplifies themes of body image issues, and how outward appearances do not always coincide with inner feelings.
Alice comparison

Comparison of the two Alices.

  • Alice's reality appearance may be seen as a parody of idealized media depictions of conventionally beautiful girls and women, such as Disney princesses like Belle who like Alice is also a peasant in her time, yet somehow looks flawless. American McGee's version of Alice is also a stark contrast to the Disney version of Alice. For example, Alice has a tired face, disheveled hair, dark circles around her eyes, and wears a well worn-looking and unwashed-looking dress. This conveys that Alice is a real human being with a job and not a supermodel or Disney princess. Alice probably does not have time, motivation or money to focus on beauty when she has errands to do and orphaned children to care for at Houndsditch Home for Wayward Youth.
  • Alice was originally supposed to have longer hair in London in the Beta Content.


  1. 1.0 1.1 Spicy Horse (2011-06-14). Alice: Madness Returns. (Electronic Arts). Scene: Houndsditch Home. Level: Chapter 1: Hatter's Domain.
  2. Makeup History: 19th century (Victorian era) (Video). Retrieved on August 20, 2018.