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Alice: Madness Returns This article is about the real world.
Alice: Madness Returns Storybook
Alice Madness Returns Storybook
Developer Electronic Arts
Publisher Electronic Arts
Release date May 22, 2011
Platform(s) * iOS (iPhone, iPod, iPad) (removed)[1]
  • Flash (Facebook) (removed)
Image gallery (41)
I can’t tell false from true; real from unreal. And I want to. I must. Perhaps I am destined to be always on the keen edge of madness. One thing remains certain; I am unable to avoid the visions. I must confront them.
Alice Liddell

Alice: Madness Returns Storybook was a free-to-download application developed by Electronic Arts to promote Alice: Madness Returns. Presented as an interactive book, the app was released on May 22, 2011 for the iPhone, iPad, and iPod Touch, as well as a browser port for Facebook, however, they were later removed.[1]

The iOS versions can still be retrieved in the Purchased list if they are backed up in iCloud or iTunes. Unfortunately, there are currently no mirrors for the Flash version.

It was only about 20 minutes long and there was minimal interactivity, so the player is not missing out on much if they simply watch the YouTube playthrough in external links.


The Storybook was a prequel to Madness Returns, covering the ten-year period that Alice Liddell was treated in Rutledge Asylum, finishing around the time of her release and move to Houndsditch Home for Wayward Youth. As well as covering the events that happened during American McGee's Alice in Wonderland, it also showed what happened to Alice in the asylum.

To progress through the story, the viewer must interact with the illustrations by pressing buttons, moving objects around the screen, or reading The Illustrated London News newspaper articles.

Alchemical discoveries[]

There were several astronomical symbols hidden throughout the Storybook. Locating the symbols and pressing them correctly will result in unlocking preview screenshots and concept art for Madness Returns. These images can then be saved onto the viewing device and be used as background wallpaper.

Symbol Page No. Location


1 The white, left-side "gargoyle" on the roof


5 In the window on the farthest right


11 The bottom-right side of the chessboard
(Flash version only)
Eris 12 Along the edge of the puddle of blood, right to the White Queen's head


13 In the center of the largest cog in the bottom-right corner


15 Under the tentacle coming from the top of the screen, carved into the stone


16 In the bottom-right corner of the text box after breaking the heart



In a blood stain, next to the rabbit doll
(Flash version only)
Pluto 19 Engraved into the desk in the top-left corner

Newspaper articles[]


External links[]